The Basics of Audio Storytelling


  • You have to understand the two parts of basics of storytelling :
  • – the anecdote: the story in the purest form
  • – the moment of reflection: asking questions and surrounding the story with a narrative
  • When you are creating a piece of audio storytelling, you should have a destination in mind that includes/raises a question for the listener.
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  • At the beginning, it’s hard to tell a decent story… you get better at it as you go on in the writing, performance, background, etc.
  • Glass mentioned that at the beginning of his career, he made two errors:
  • – he tried to act like a TV reporter, when people just want to listen to normal people
  • – you have to include narrative on both sides (ex: the host and a guest should balance questions and commentary during the show)


  • Believes that while radio lacks the visual aspect, it allows the listener to paint their own picture. It creates a co-authorship between the host and the listener. Empathy is created when the listener can create their own part of the story.
  • “Radio will never die because of the immediacy and the intimacy that it brings to listeners.”
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  • “Gut Churn” is that scary, snoopy stomach feeling that is actually essential. Getting into the industry is a gamble that holds a lot of unknowns. You have to sit with your ideas and run with them, trusting that your persona and personality will relate and create a story.
  • Thinks the use of sound effects, a well-blended story, and non-repetitive stories are things audio storytellers should know about.
  • You should broaden your inspiration, because “change is not planned, only recognized.”
  • Audio storytelling (radio specifically) helps people “reframe feelings to become the solution.”